Born in Sapporo
Favorite color: Pink and rainbow color
Hobbies: Music and adventure
Miwa has been engaging in the makeup industry since she was a teenager. She started her "MakeUp Tour" in 2011; this was an activity where she travelled all over the world setting up her original makeup booth using "Smile the world with makeup" as the theme. She had makeup performances on the streets in NY, LA, Hong Kong, Taiwan, Shanghai and Paris. Since 2014, she has held a completely new style makeup show called the "Miwondeful MakeUp Show: Make Smile" which fuses together makeup, music and video. Voices of surprise rose up from inside and outside the industry, because this was really new.
She has had many collaboration projects with companies, and she has worked in PR events for Hokkaido Coca-Cola, HIS, AEON Hokkaido, Matsumotokiyoshi and Prince of glasses, as well as produced content for female customers.
In addition, she has gained more and more exposure from the media in recent years, for example, she has had appearances as a regular guest every month in "Dosanko Wide," a super popular local TV program shown in the evening in Sapporo. From all over the world, not only in Japan, attention has been drawn to the magical makeup that makes people smile instinctively as if they have been touched. She is one of the hottest makeup artists today.
MakeUp Tour is an activity that can be considered to be Miwonderful's life work. She hangs up an original pink frame around the world on the street, in cafes, live houses, and other events, and then she gives people a makeup touch up with a distinct Japanese style. In addition, by performing with original sounds and her own performances, she makes all the onlookers smile involuntarily.
This is a spacial entertainment event which fuses makeup, music and video, but with a "smile" as the concept.
As a key to the "MakeUp Tour" which creates a smile through makeup, and using music, video and lighting that are completely linked to her makeup style that she has been cultivating. She announced this show, which is so distinct to traditional makeup shows, while clearly full of emotions.
By including a manipulator she has created original music and SE which suit her makeup and also she has introduced original video content that is linked to mapping and interaction.
By changing the space from open spaces such as shopping malls to live house and halls, it has become possible to embody the view of the makeup world that Miwa Yokoyama applies visually, and by utilising a form which is easy to understand, one can never be bored.
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