Born in Sapporo
Favorite color: Pink and rainbow color
Hobbies: Music and adventure
Miwa has been engaging in the makeup industry since she was a teenager. She started her "MakeUp Tour" in 2011; this was an activity where she travelled all over the world setting up her original makeup booth using "Smile the world with makeup" as the theme. She had makeup performances on the streets in NY, LA, Hong Kong, Taiwan, Shanghai and Paris. Since 2014, she has held a completely new style makeup show called the "Miwondeful MakeUp Show: Make Smile" which fuses together makeup, music and video. Voices of surprise rose up from inside and outside the industry, because this was really new.
She has had many collaboration projects with companies, and she has worked in PR events for Hokkaido Coca-Cola, HIS, AEON Hokkaido, Matsumotokiyoshi and Prince of glasses, as well as produced content for female customers.
In addition, she has gained more and more exposure from the media in recent years, for example, she has had appearances as a regular guest every month in "Dosanko Wide," a super popular local TV program shown in the evening in Sapporo. From all over the world, not only in Japan, attention has been drawn to the magical makeup that makes people smile instinctively as if they have been touched. She is one of the hottest makeup artists today.
MakeUp Tour is an activity that can be considered to be Miwonderful's life work. She hangs up an original pink frame around the world on the street, in cafes, live houses, and other events, and then she gives people a makeup touch up with a distinct Japanese style. In addition, by performing with original sounds and her own performances, she makes all the onlookers smile involuntarily.
This is a spacial entertainment event which fuses makeup, music and video, but with a "smile" as the concept.
As a key to the "MakeUp Tour" which creates a smile through makeup, and using music, video and lighting that are completely linked to her makeup style that she has been cultivating. She announced this show, which is so distinct to traditional makeup shows, while clearly full of emotions.
By including a manipulator she has created original music and SE which suit her makeup and also she has introduced original video content that is linked to mapping and interaction.
By changing the space from open spaces such as shopping malls to live house and halls, it has become possible to embody the view of the makeup world that Miwa Yokoyama applies visually, and by utilising a form which is easy to understand, one can never be bored.
We promote a client's appeal points to the greatest extent possible by using different angles such as a wonderful world fusing with Miwonderful's makeup. For instance, we are concerned with the start-up of projects from the beginning, like which location is best for an event, what the concept is, and who the targets are. We back this up with professionals from various fields such as photographers, decorators, designers and also stylists from "Miwonderful."
However, we have not only collaborated with the makeup industry, but also other companies in a range of different fields.
We hope that you enjoy the chemical reactions that makeup causes.
We will promote the most appealing points which the Miwonderful-styled view of the world has for clients. For example, where it should be held, what the concept, and targets are, and with these points in mind we work together with professionals from the various fields of "Team Miwonderful" which includes photographers, organizers, designers, stylists, and more, who support the project.
We can offer impressive makeup for both promotion and PR. Also, we can produce a decorative plan for each client, such as the makeup of promotion girls and mannequins.
It is possible to select motifs from stars and hearts to original illustrations of company logos or characters to be painted on visitor’s faces or elsewhere. We can also suggest other original designs. Normally a huge crowd gathers at these kind of events, as although of course they are quite popular with kids, they are also popular for adults.
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